Top 10 Online Shopping Sites in the UK For Clothes

Shop everything from pyjamas to designer clothes at one of the UK's most renowned department stores. Expect to find brands like Reformation, Rixo and Ganni alongside beauty, homeware tech, and much more.

ASOS offers over 850 brands in petite, tall and curve ranges. Oh Polly, a favourite of celebs, offers two-piece dresses and body-con sets. Nasty Gal, a popular brand that is renowned for its vintage-inspired styles. BooHoo the fast-fashion juggernaut provides affordable womenswear.

ASOS

Established in 2000, ASOS (which stands for As Seen On Screen) was founded with fashion-conscious shoppers in their twenties in mind. The company raised funds for its first venture by selling cheap replicas of popular styles, like the ones worn by Kate Moss and Sienna Miller. After a few years, Nick Robertson and Susanne Clare decided to concentrate on clothing since it would bring the best returns.

The ASOS website offers a wide range of products and sizes including maternity clothing plus-size clothes, accessories such as shoes and stationary. The ASOS website also provides a variety of fashion guides, #AsSeenOnMe and other content that will help inspire. Customers can also create private boards and add items to their wish lists.

The ASOS mobile app provides an uncluttered shopping experience that includes the synchronization of items saved and quick checkout. The app shows stock information to prevent disappointment if an item is out of availability. This is a great illustration of how retailers can make use of online shopping to increase customer engagement and build loyalty.

George at ASDA

The brand was established in 1989. George is Asda's supermarket fashion brand with clothing for men, women and children. The brand offers a range of clothing that is priced affordably and ethically made. Customers can shop online, at more than 500 Asda stores, and Modern White Picture Frame Large also on the George website.

The collection is inspired by the 'quiet' trend and features pieces made from cotton, linen, and silk blends. The collection includes slouchy suit, printed co-ords and ribbed separates. Prices start at 12 pounds (for a 100 percent Supima Cotton T-shirt) and can go up to about 77 pounds (for complete suits).

As a fast-fashion store, ASDA George creates new store planograms and directives "generally every six weeks". Visual Retailing's software for retail planning is employed by the company to modernize its planning process and ensure it is future-proof. This enables it to provide briefs and visual merchandising layouts with unparalleled speed and efficiency. StyleShoots, a multi-purpose photography machine, takes garments off the background and uploads them to Visual Retailing for immediate use in VM Layouts. This increases the merchandising uniformity and ensures that all stores receive the same information.

Debenhams

Debenhams, heavy duty carpet runners one of the UK’s oldest department stores, offers an array of clothing and other products. It has a variety of brands, and there are regular discounts and sales. Additionally, the company offers various options to help customers find what they're looking for.

The first store opened in London in 1778 as a drapers' store. In the past, it has grown into a huge department store chain with a global presence. It is a leading retailer of fashion, known for its exclusive designer brands and clothing. It also has an extensive online presence.

While a few Debenhams stores have closed due to the COVID-19 epidemic, it continues to operate online. The company recently sold its brand and websites to Boohoo Group for PS55 million. The acquisition highlights the increasing power shift away from bricks and mortar retailers to more agile online counterparts. This trend is likely to continue as the number of consumers is declining in physical stores.

Topshop

Topshop is an online retailer of fashion. It offers clothes for women and Cold Air Intake For V8 men and accessories. It has different collections like Boutique, Collections and Style. The company also provides stylist services that suggest clothes according to the person's personality and preferences. This is an excellent option for fashion-conscious or people who are unsure.

In the past, a visit to the London's Oxford Street was a teenage girl pilgrimage equivalent of visiting Lourdes which was the most famous store's cavernous interior full of clothes, shoes and makeup to discover as you walked its labyrinth of mirrored escalators to the beat of pounding house music. However, the company's fortunes have taken a turn for the worse, and now it looks like the entire Arcadia group comprising Topshop, Dorothy Perkins and Boohoo may be on the verge of collapse (Yahoo Finance 2012).

What has saved Topshop in the past was its unique selling point that it was the closest high street shopper was to catwalk fashions however, this was what ultimately killed it. Asos and Boohoo began to offer the same trend-setting styles at lower prices. Shops were closed by the tens of thousands.

Unintentionally

Missguided, a fashion-focused UK website, sells fashionable pieces inspired by celebrity style. Its website has a feminine theme with pink and white. It also features a variety of female models and clothing items on its webpage. Customers can avail free next-day delivery and a student discount on the website.

The site has a broad variety of merchandise and is targeted at 16-34 year olds. The brand is a rival of Boohoo which is a fashion retailer which also sells trendy clothes to the same audience. The site displays large headings and images of clothing items. Boohoo also lets users sign up for their newsletter and get emails about new products.

Nitin Pasi was the founder of the company, describing the style as "Kardashianesque". In 2022, Missguided collapsed into administration and owed millions of dollars to its suppliers. However, the business was saved by Mike Ashley's Frasers Group, which owns House of Fraser and Sports Direct.

BooHoo

Boohoo is an online retailer of high-end fashion, based in Manchester was established in 2006 by Mahmud Kane and Carol Kane. It has customers in more than 100 countries. Its own line of fashion clothing is designed and sourced mostly in the United Kingdom. The company also has other brands, such as Pretty Little Thing and Miss Pap.

The business model of the brand is based on a concept that maximizes profits by selling to a younger demographic that craves new and on-trend clothing at a bargain. This segment, which is comprised of those who are younger than 30 years old, represents a massive market segment in the world.

Boohoo's employees receive a number of perks which include competitive bonus plans and long-term financial security via pension plans. The company focuses on employee health with gyms on-site as well as free healthcare cash plans and mental support. The company is also renowned for its commitment to size diversity and has detailed size charts enabling shoppers to find the perfect fit.

Amazon

Amazon UK is the largest online retailer in the world. It has a broad range of clothing, footwear and accessories. You can also purchase food items, household products and DIY tools. The site also offers a wide range of international brands and products.

Other e-commerce shops worth checking out are river island for trendy pieces inspired by the catwalk and celebrity style, Mango for affordable yet stylish Spanish clothes that appear a lot more expensive than they are and Lavish Alice which is a go to for designer inspired styles that are great for both dressed up or dressed down days. The site has names such as Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its fashions.

Department chain John Lewis is another must-visit for fashion lovers, given that their collection spans across all major categories including electronic products and cosmetics that are cutting-edge. They also have a wide range of household goods like unique tea caddies.