Top 10 Online Shopping Sites in the UK For Clothes

Shop for everything from pyjamas to designer fashion at one of the UK's leading department stores. Find brands such as Reformation, Rixo, and Ganni as well as beauty and homewares, tech and much more.

ASOS offers over 850 brands across petite, tall and curvaceous styles. Popular with the masses, Oh Polly sells two-piece sets and body-con dresses, while the cult-favourite Nasty Gal is focused on vintage-inspired styles. BooHoo the fast-fashion juggernaut, provides affordable womenswear.

ASOS

ASOS was founded in 2000, with the trendy shopper in their twenties as its primary target market. The company initially sought to raise startup funds by selling inexpensive replicas of the clothes worn by celebrities such as Sienna Miller and Kate Moss. But a year later, founders Nick Robertson and Susanne Clarke decided to focus on clothing as they could earn the highest returns.

The ASOS website offers a wide range of sizes and types that include maternity clothes and accessories, plus-size clothing such as shoes and stationary. It also has a selection of trend guides and #AsSeenOnMe content that provide inspiration. Customers can also create private boards and add items to their wish lists.

The ASOS mobile app offers seamless shopping, including synchronization of saved items and quick checkout. The app displays information about stock to prevent disappointment if an item is not in availability. This is a great illustration of how retailers can leverage e-commerce to increase customer engagement and increase loyalty.

George at ASDA

George, the fashion brand of Asda was established in 1989. It offers clothing for women, men and children. George offers a wide selection of reasonably priced and ethically sourced clothing. Customers can shop online, at over 500 Asda stores, as well as on the George website.

The collection is inspired by the 'quiet luxe trend and includes pieces made of linen, cotton, and silk blends. The collection includes slouchy suits as well as printed co-ords, Professional Screen Printing Frames and ribbed separates. Prices start at 12 pounds for a 100 percent Supima cotton T-shirt and go up to 77 pounds for the full suits.

ASDA George, a fast fashion retailer, creates new store plans and directives "generally every six weeks". Visual Retailing's retail planning software to modernize and ensure the future-proofing of its planning process. This allows it to send briefs and visual layouts of merchandising with incredible speed and simplicity. It also increases efficiency. StyleShoots is a multi-purpose photo machine, removes garments from the background and Extra Strength Duct Tape uploads them to Visual Retailing for immediate use in VM Layouts. This improves merchandising consistency and ensures that all stores are provided with the same information.

Debenhams

Debenhams is one of the UK's most historic department store chains that has a broad selection of clothing and other items. It has a broad selection of brands, and also regular discounts and sales. The company also offers various services to help customers locate the products they are searching for.

The first store opened in London in 1778, initially as a drapers' shop. In the past, it has expanded into a huge chain of department stores with global reach. It is a leading fashion retailer, known for its exclusive brands and designer clothing. It has a huge online presence.

Debenhams has continued to operate its online business despite a few stores closing during the COVID-19 Pandemic. Boohoo Group purchased the company's website and brand for the sum of P55 million. The purchase underscores the growing power shift of retailers that are who are weighed down by brick and mortar investments to their more nimble online counterparts. This trend is likely to continue as the number of consumers continues to decline in physical stores.

Topshop

Topshop is an online fashion retailer. It sells clothing for both genders and accessories. It has a number of different collections like Collections, Boutique and Style. The company offers a styling service which will suggest clothes based on the user's personality. This is a great feature for indecisive people or fashion newbies.

The company's fortunes have changed for the worse, and now it looks like the entire Arcadia group - which includes Dorothy Perkins, Topshop and Boohoo - could be on the brink of crashing (Yahoo Finance 2012). The company's fortunes took a turn to the negative and it appears that the entire Arcadia Group - including Topshop, Dorothy Perkins, and Boohoo may be heading towards collapse (Yahoo Finance, 2012).

The most distinctive selling point of Topshop was that it was the closest high-street customer could be to catwalk fashion. However, this is what killed it. Asos and Boohoo started offering the same styles that were trending at a cheaper price. Shops were shut down by the tens of thousands.

Missguided

Missguided, a British-based fashion website, sells trendy pieces inspired by the fashion of celebrities. Its website is feminine with a pink and white theme. It also features different female models and clothes on its website. The site provides free next-day delivery as well as a student discount for maxtremer.com customers.

The site offers a broad range of products and is geared towards 16-34 year olds. The brand is a rival of Boohoo the clothing retailer that also offers trendy clothing for the same market. The site displays bold headings and features pictures of clothing products. Boohoo allows users to subscribe to their newsletter and receive email updates about new products.

The company was established by Nitin Passi who described the style of the brand as "Kardashianesque". In 2022, Missguided was placed in administration, owing millions to its suppliers. The company was saved by Mike Ashley's Frasers Group which owns House of Fraser, Sports Direct and House of Fraser.

BooHoo

The company was founded in 2006 by Mahmud Kamani and Carol Kane, Boohoo is an online fast-fashion retailer based in Manchester. It has customers across more than 100 countries. Its own fashion clothing brand is developed and manufactured in the United Kingdom. The company also sells other brands, like Pretty Little Thing and Miss Pap.

The business model of the brand is based on a strategy that maximizes profits by selling to a younger audience who are in search of trendy and new clothes at a reasonable price. This segment, which is comprised of people under the age of 30 is a huge market in the world.

Boohoo's employees receive a number of benefits, including competitive bonus schemes and long-term financial security with pension plans. The company also puts a lot of emphasis on employee wellness with onsite gyms as well as free healthcare cash plans, and mental health assistance. The company is well-known for its commitment to size-inclusivity. It offers comprehensive clothing size charts to aid shoppers in finding the perfect fit.

Amazon

As the world's biggest online store Amazon's UK branch offers a wide range of clothes, shoes and other accessories. You can also buy groceries, household items, and tools for DIY. The site has a variety of international brands and product.

Check out River Island for trendy pieces inspired by celebrities and the catwalk, Mango for affordable but fashionable Spanish clothes and Lavish Alison for couture inspired styles. These are perfect for dressing up or down. The site has names such as Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its fashions.

John Lewis, a department store chain, is another important place to visit for those who love fashion. Their range includes modern electronics and cosmetics. They also offer a great selection of household products, such as unique tea caddies.