Top 10 Online Shopping Sites in the UK For Clothes

Shop everything from pyjamas and robes to designer fashion at one of the UK's leading department stores. Shop for brands such as Reformation, Rixo, and Ganni, along with beauty tech, homewares, and much more.

ASOS has over 850 brands in petite tall, tall, and curve collections. The most popular among the influencers Oh Polly stocks two-piece sets and body-con dresses, while the cult-favourite Nasty Gal is focused on vintage-inspired styles. BooHoo is a fast-fashion behemoth. BooHoo offers a selection of womenswear that is affordable.

ASOS

ASOS was founded in 2000, with the trendy shopper in their twenties as its main target market. The company was able to raise funds for its initial startup by selling copies of celebrity clothes, such as the ones worn by Kate Moss and Sienna Miller. After a few years, Nick Robertson and Susanne Clare decided to focus solely on clothing because it would provide the highest returns.

The ASOS website has a range of sizes and types, including maternity clothes and accessories, plus-size clothing, grey outdoor canopy (Vimeo.com) shoes and stationary. It also features a range of style guides and #AsSeenOnMe content that inspire. Customers can also add items to their wish list and create private boards to store their favorites.

ASOS's mobile app provides seamless shopping, with saved items being synced and a quick checkout. The app also displays inventory information, which can help prevent disappointment when items are not in availability. This is a great illustration of how retailers can make use of online shopping to increase customer engagement and build loyalty.

George at ASDA

George, Asda's fashion label, was founded in 1989. It offers clothing for women, men and children. George offers a variety of clothing that is affordable and ethically sourced. Customers can buy clothing on the internet, in over 500 Asda stores, as well as on the George website.

The collection is influenced by the 'quiet trend and includes pieces made from cotton, linen and silk blends. The collection features slouchy suits and ribbed knit separates and printed co-ords. Prices start at 12 pounds (for a 100% Supima Cotton T-shirt) and increase to around 77 pounds (for complete suits).

As a fast-fashion retailer, ASDA George creates new store planograms and instructions "generally every six weeks". The company uses Visual Retailing's retail software to modernise and future-proof its planning process. It can now send visual merchandising designs and briefs at a rate that is unprecedented, efficiency, and simplicity. The company also utilizes StyleShoots all-in-one photography equipment, which instantly remove garments from their backgrounds and are uploaded into the Visual Retailing system for instant use in VM layouts. This improves merchandising consistency and ensures that all stores are provided with the same information.

Debenhams

Debenhams is one of the most storied UK department store chains offers a variety of clothing and other products. It has a broad selection of brands, and also regular discounts and sales. In addition, the company offers various services to help customers locate what they're looking for.

The retailer started in London in 1778 as a drapers' shop. Through the years, it has grown into a major department chain of stores with a global presence. It is a top retailer of fashion, renowned for its exclusive designer brands and clothing. It also has a substantial online presence.

While some Debenhams stores have closed during the COVID-19 pandemic, 4X4 picture frames the company has continued to operate online. Boohoo Group purchased the company's brand and websites for the sum of P55 million. The purchase highlights the growing power shift away from brick and mortar stores to more agile online counterparts. This trend is likely to continue as the number of consumers is declining in physical stores.

Topshop

Topshop is an online retailer of fashion. It offers clothing for both genders, as well as accessories. It offers different lines including Boutique, Collections, and Style. The company also offers an option to stylists that recommend clothes based on the user's personal style and preferences. This is a great feature for fashion-conscious or indecisive individuals.

In the past, a trip to Oxford Street in London Oxford Street was a teenage girl pilgrimage equivalent of visiting Lourdes which was the most famous store's awe-inspiring interior stuffed with makeup, shoes, and clothes to discover as you walked its labyrinth of mirrored escalators to the beat of pounding house music. However the fortunes of the company have taken a turn towards the downwards, and now it looks like the entire Arcadia group that includes Topshop, Dorothy Perkins and Boohoo may be in danger of going under (Yahoo Finance 2012).

Topshop's unique selling point was that it was the closest a high-street customer could be to catwalk style. However, this is what killed it. When Asos and Boohoo started offering the same bang-on-trend trends at lower prices, consumers have stopped coming to the shops in masses.

Misguided

Missguided, a British-based fashion website, sells fashionable pieces inspired by celebrity style. Its website has a feminine theme that features white and pink. On its website, it also showcases a variety of models and clothing items for women. The site provides free next-day delivery as well as a student discount for customers.

The site is targeted towards 16-34 year-olds and has many products. The brand is a rival of Boohoo the fashion retailer that sells trendy clothes for the same market. The site features bold headings that include pictures of clothes. Boohoo also lets users join their newsletter and receive updates about New Zealand Wool Mat products.

The company was established by Nitin Passi, who described the aesthetic of the brand as "Kardashianesque". In 2022, Missguided collapsed into administration and owed millions to its suppliers. However, the company was saved by Mike Ashley's Frasers Group, which owns House of Fraser and Sports Direct.

BooHoo

Boohoo is an online retailer of high-end fashion, based in Manchester was established in 2006 by Mahmud Kane and Carol Kane. It has customers across more than 100 countries. Its own brand of fashion clothing is designed and sourced mostly in the United Kingdom. The company also has other brands, like Pretty Little Thing and Miss Pap.

The brand's business model is based on a strategy that maximizes profits by catering to a young demographic that craves new and on-trend clothing at a low price. This segment, which is comprised of those under 30 years old, represents a massive market segment in the world.

Boohoo's employees receive a number of perks that include competitive bonus programs and long-term financial security through pension plans. The company also prioritizes employee wellness with onsite gyms and free healthcare cash plans, and mental health services. The company is also known for its dedication to sizing diversity with precise size charts that help shoppers find the perfect size.

Amazon

As the world's biggest online store Amazon's UK branch has a huge assortment of shoes, clothing and other accessories. You can also purchase food items, household products and tools for DIY. The site also offers a variety of international brands and products.

Visit River Island for trendy pieces inspired by celebrity style and catwalks, Mango for affordable but fashionable Spanish clothes, and Lavish Alison for couture-inspired styles. These are perfect for dressing up or down. The site has names such as Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its looks.

John Lewis, a department store chain, is another must-see for fashion-conscious shoppers. Their range includes modern electronics and cosmetics. They also have a broad selection of household products, such as unique tea caddies.