Top 10 Online Shopping Sites in the UK For Clothes

Shop everything from pyjamas to designer clothes at one of the UK's leading department stores. Expect to find brands such as Reformation, Rixo and Ganni alongside homeware, beauty technology and more.

ASOS has 850+ brands in petite, tall and curve ranges. The most popular among the influencers Oh Polly stocks two-piece sets and body-con dresses, while cult-favourite Nasty Gal is focused on vintage-inspired styles. Fast-fashion behemoth BooHoo offers a range of affordable womenswear.

ASOS

ASOS was established in 2000 with fashionable shopper in their twenties as its target audience. The company raised money to start its business by selling cheap replicas of popular styles, like the ones worn by Kate Moss and Sienna Miller. But a year later, the founders Nick Robertson and Susanne Clarke decided to concentrate solely on clothing as this would generate the highest profits.

The ASOS website has a range of products and sizes, including maternity clothes plus-size clothes, accessories, shoes and stationary. It also features a range of fashion guides and #AsSeenOnMe content that give inspiration. Customers can also create private boards and add items to their wish lists.

The ASOS mobile app provides a seamless shopping online sites list environment that includes the synchronization of items saved and quick checkout. The app shows stock information to avoid disappointment when an item is not in stock. This feature is an excellent example of how retailers can use e-commerce technology to increase customer engagement and build brand loyalty.

George at ASDA

George, Asda's fashion brand, top 10 Online Shopping sites in uk For clothes was founded in 1989. It provides clothes for women, men and children. The brand offers a range of clothing that is priced affordably and ethically sourced. Customers can purchase clothing on the internet, in over 500 Asda stores, as well as on the George website.

The new collection taps into the quiet luxury' style, with pieces made of silk, cotton and linen blends. The line includes slouchy suiting as well as ribbed knit separates and printed co-ords. Prices start at 12 pounds (for a 100 percent Supima Cotton T-shirt) and increase to about 77 pounds (for complete suits).

As a retailer that sells fast-fashion, ASDA George creates new store planograms and instructions "generally every six weeks". The company uses Visual Retailing's retail planning software to modernise and future-proof its planning process. It is now able to create visual merchandising layouts and briefs with unbeatable speed efficiency, efficacy, and simplicity. StyleShoots is a multi-purpose photography machine, removes clothing from the background and then uploads them into Visual Retailing for immediate use in VM Layouts. This aids in enhancing merchandising compliance and ensure that all its stores receive the identical information.

Debenhams

Debenhams, one of the UK’s oldest department store chains offers a variety of clothing and other items. It also features a great selection of brands and has regular sales and discounts. Additionally, the company offers various services to help customers find what they're looking for.

The store was established in 1778 as a draper's business in London. Through the years, it has grown into a huge chain of department stores with an international presence. It is a top 10 online shopping sites in uk for clothes retailer of fashion, known for its exclusive designer brands and clothes. It also has an extensive online presence.

Debenhams has continued to operate its online business despite some stores closing due to the COVID-19 Pandemic. The company recently sold its brand and website to Boohoo Group for PS55 million. The purchase highlights the growing power shift away from brick and mortar stores to more agile online counterparts. This trend is expected to continue as sales in physical stores continue to decline.

Topshop

Topshop is a fashion store that sells women's and men's clothing as well as accessories. It has several different lines that include Collections and Boutique. The company also offers a styling service which will recommend clothes according to the persona of the customer. This is a great option for fashion-conscious or those who aren't sure.

In the past, a trip to the London's Oxford Street was a teenage girl pilgrimage equivalent of visiting Lourdes, with the flagship store's awe-inspiring interior stuffed with makeup, shoes, and clothes to explore as you navigated its escalators with mirrors to the beat of pounding house music. However the fortunes of the company have taken a turn towards the downwards, and now it looks like the whole Arcadia group - which includes Topshop, Dorothy Perkins and Boohoo may be in danger of going under (Yahoo Finance 2012).

What saved Topshop in the past was its unique selling point that it was the closest shopper on the high street got to catwalk fashion, but this was what ultimately killed it. When Asos and Boohoo started offering the same fashions at a lower cost, customers stopped visiting the shops in droves.

Misguided

Missguided, a fashion-focused UK website, sells trendy pieces inspired by the fashion of celebrities. The site has a feminine theme with pink and white. On its website, it features different models and clothing products for women. Customers can enjoy free next-day delivery and a special discount for students on the site.

The site is geared toward those aged 16-34 and offers an extensive selection of products. The brand is a competitor of Boohoo the clothing retailer that also offers trendy clothing for the same demographic. The website features bold headings with images of clothing. Boohoo allows customers to sign up to their newsletter and get emails about new products.

The company was established by Nitin Passi who described the style of the brand as "Kardashianesque". In 2022, Missguided collapsed into administration and owed millions to its suppliers. The business was saved by Mike Ashley’s Frasers Group which owns House of Fraser, Sports Direct and House of Fraser.

BooHoo

Boohoo, an online retailer of fast fashion, based in Manchester, was founded in 2006 by Mahmud Kane and Carol Kane. It has customers in over 100 countries. Its own brand of fashionable clothes is designed and made mostly in the United Kingdom. The company also sells other brands, such as Pretty Little Thing and Miss Pap.

The business model of the brand is based on a strategy that maximizes profits by catering to a young demographic that craves new and on-trend clothing at a bargain. This market segment, which is comprised of people who are under 30 years old, is a large market segment across the globe.

Boohoo's employees are offered a range of benefits, including competitive bonus schemes and long-term financial security through pension plans. The company also prioritizes employees' health and wellness by offering gyms on site and free healthcare cash plans and mental health support. The company is well-known for its commitment to size-inclusivity. It provides detailed clothing size charts to aid shoppers in finding the perfect fit.

Amazon

As the world's biggest online store Amazon's UK branch offers a wide assortment of shoes, clothing and other accessories. You can also buy food items, household products and tools for DIY. The site offers a wide range of international brands and products.

Other online shops worth checking out include river island for trend led pieces that are inspired by the catwalk and fashion of celebrities, Mango for affordable yet stylish Spanish clothes that look a lot more expensive than they are, and Lavish Alice, which is a top choice for couture inspired designs that can be worn dressed up or casual days. The site has names like Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its designs.

Department chain John Lewis is another must-visit for fashion-conscious shoppers, given that their collection spans across all major categories including cosmetics and cutting edge electricals. They also have a wide assortment of household items, including unique tea caddies.